To enhance the overall look of the site, 303 Software created a unique layout featuring a full-page design of tiled content with more relevant headers. The multi-media look is vibrant, visually engaging, and interactive—key features for younger visitors. Each tile is its own unique piece of content, easily shared on social media.
To improve the content sharing flow, 303 Software added a new component to the site: visitors could now share single pieces of content with friends directly to social media and be directed to a related page based on visitor’s activity through campaign-specific tagging on the backend.
Tagging was also implemented to tailor user experience by making each page responsive to user activity to better segment its messaging This was done by shifting from page methodology to a dynamic, campaign-specific tagging methodology with custom controls based on EWTP’s business logic. 303 Software took this less common approach to allow EWTP’s pages to change dynamically without affecting the content on other pages, creating experiences unique to each user’s activity and aligned with campaign messaging.
With a more complex design, 303 Software ran due diligence to ensure imagery snapped to each page’s configuration, to expand and contract into the right aspect ratio, and display accurately wherever it was being viewed.