Shimano Road-Ready Sales App

To start, 303 Software’s senior iOS and Android developers built an app from scratch that pulls from a data feed that manages thousands of files for the app’s multi-language catalogs. Reps could select their language upon entering and access a dynamic interface that showcased each product’s unique story and technical details with additional hi-res photos, videos, and immersive content not available via traditional print-based collateral. The app also presented a broader range of information that could be updated dynamically as products evolved. The language conversion was a more challenging piece to develop. 303 Software has internationalized apps before, but supporting multiple languages in this instance was complicated by the way the content was dynamically served to the app at runtime. This was solved by using different approaches for translated strings if they were part of the prebuilt binary versus dynamic content. Multiple languages also meant more QA than usual. Three team members reviewed content internally at each release point, followed by two rounds of QA with Genesis before the content went live. As the project progressed, Shimano added requirements like promoting certain content in specific regions and to specific reps or dealers. To enhance app and IP security, 303 Software created advanced permissions for reps and dealers and dealer authentication requirements.