Simple Farms Margin Analysis Product

Empowering farmers with actionable information.

The Simple Farms App is an easy-to-use analytical tool designed to help farmers make quick, informed decisions about input costs, break-evens, and marketing investments. It is championed by a farmer, for farmers to save valuable time and money. 

Situation

Before the Simple Farms mobile app, farmers tracked information about their crops in various inefficient ways, including paper, spreadsheets and home-made formulas. The methods were based on experience but not expertise. The result of using these inadequate tools was a lack of confidence in the information. This made it difficult for farmers to achieve fair value for their crops, or leverage this information with financial institutions and grain marketers for the purposes of growth and support.

Solution

303 Software worked with Simple Farms to develop a product that allows farm operators to regularly input their activities, and intuitively track their crop margins. A gamified experience encourages consistent use of the product, to make it fun for farm operators and their employees input accurate data over time.

The entire experience needed to be straightforward and seamless across mobile and desktop devices. 303 Software partnered with D+i Creative to design the brand identity and user interface. The whole experience was designed to connote popular strategy games. Brightly colored digital illustrations in an isometric style allow a farm operators to “build” operations and equipment as customized forms of data input.  

Result

Simple Farms’ identity champions its product’s unique capability and emphasizes that the company is founded by farmers to empower fellow farmers. Its flagship product is an integrated mobile (iOS and Android) and desktop platform that allows producers to accurately measure and predict their crop margins. It is one of the only software solutions available to the agriculture community with this sole purpose.

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