Pursuit Mobile App
From Idea to Strategy to Development to Market
Pursuit came to 303 Software with the ideas and research. We helped them flesh these ideas out to visualize a minimum viable product and determine a strategy for bringing the app to market. Our expertise in both native application and mobile web development informed the transformation of his idea into a fully-realized digital experience.
When serial entrepreneur and outdoor enthusiast Rob Hudson asked his fellow outdoor enthusiasts what their biggest problems were when hunting and fishing, they said the biggest problem by far was managing their numerous paper licenses and the licensing process in general. It was especially frustrating having to set reminders for license renewals, and mostly with having to keep copies of all their personal information in the rare case they had to show local fish and game enforcement in the field. Hudson conceived of the Pursuit app with the idea that the app would make it easier for hunters and fishers to store and manage their licenses and personal information in a convenient digital format for both Apple and Android devices.
Based on previous experience building apps for the outdoor industry Hudson knew he needed a technology partner that had expertise in app development and the ability to realize a complete digital product and strategy.
We decided on several solutions:
- An Application Programming Interface that would store and aggregate the data
- A web app for users to store and manage their licenses
- Separate native iOS and Android apps for users to store and manage their licenses and personal information, and make this information accessible in an offline environment.
- An Android app for users to store and manage their licenses and personal information, and make this information accessible in an offline environment.
Hudson released the Pursuit app on the App Store in the summer of 2016 after Beta testing completed. Both the web and iOS app allow people to organize their hunting and fishing licenses using a clean digital interface. Anywhere they are, they can pull up their license on their phone to show fish and game enforcement, and keep all of their personal information organized. The app also has a portal that connects with their local government’s website to purchase licenses, eliminating much of the frustrating aspects of the licensing process. In addition to licensing, users can store trip information using the field notes functionality.
In the future, Hudson wants to add features to the app that will help outdoor enthusiasts plan their entire outdoor trip using a mapping tool, as well as integrate social features so that hunters and fishers can share their favorite spots with their friends.
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