Red Rocks Amphitheatre

Red Rocks Amphitheatre is arguably the most spectacular concert venue in the world, but their website was barely capable of showing event or artist information on a mobile device. 303 Software redeveloped the entire event and calendering website, making it mobile responsive, intuitive and able to be viewed on any device.

Situation

Consistently voted one of the top ten venues in the world to experience a live show, Red Rocks Amphitheatre offers concert goers and outdoor enthusiasts a unique opportunity to enjoy the sights and sounds of music, nature and community. The Red Rocks website, however, did not match that experience. Outdated and poorly architected, the site made it hard to find information about upcoming concerts and outdoor events. Also, the server and network infrastructure that supported the website could not handle heavy traffic and frequently crashed. 

Solution

The City of Denver’s Arts & Venues division partnered with 303 Software to rebuild the site from the ground up. Together we created a new site architecture as well as a new user experience plan. 303 Software crafted a modern user interface that lets visitors easily find upcoming concerts, browse the entire concert history and access information about park activities and events.

Based on the ExpressionEngine content management system, and backed by an extremely robust cloud-based load-balanced server environment, 303 Software engineered the site to present beautifully for both desktop and mobile viewers, as well as scale accordingly to handle hundreds to tens of thousands of concurrent users. We leveraged modern performance caching while allowing content to update just-in-time on the server as concerts and events updated.

With a fully responsive website, concert goers can easily access information about their event.

Result

With a fully responsive website, concertgoers can easily access information about their event, purchase tickets and review concert videos from any device. Denver Arts & Venues is able to update content and send out real-time warnings and bulletins.

Before 303 Software's involvement, the Red Rocks site was plagued with downtime. At least once a month the infrastructure would fail. After our changes in infrastructure, the website could handle a dramatic increase in traffic. Also, the average page loads increased dramatically. 303 Software built a solution that allows Red Rocks to scale the website indefinitely to accommodate user needs, scaling from low traffic to peak load times of tens of thousands of concurrent users.

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