Optic Nerve Eyewear

Independently owned and firmly located in Colorado for over three decades, Optic Nerve Eyewear is committed to delivering performance-driven sunglasses and goggles. While Optic Nerve competes with larger international brands, their web presence was not reflective of the passion, story, capabilities and power of the brand.

The 303 Software team worked to re-envision the User Interface and overall site functionality for the Optic Nerve Eyewear family of brands to both better reflect the brand story and ultimately drive more traffic to converted sales through a more strategically designed eCommerce experience.

Situation

Independently owned and firmly rooted in Colorado for over three decades, Optic Nerve Eyewear is committed to supporting communities worldwide through making performance-driven, sunglasses and goggles. While Optic Nerve Eyewear was competing with larger international brands, their web presence in no way represented the capabilities and power of the brand.

Solution

303 Software worked to re-envision the User Interface and overall site functionality for the Optic Nerve Eyewear family of brands. Designed to convey the company’s roots and core beliefs, the new website provides insight into the brand’s history and culture and spotlights its focus on packing the most design for the price into all its performance sunglasses and goggles for snow, biking running and the outdoor lifestyle.


The new website is substantially more content rich, with built-in social media features and a new eCommerce catalogue. Notable site features include an improved online catalogue and eCommerce store, an educational section, and an “extended family” section with a vibrant blog, image gallery, profile pages and event listings.

Result

303 Software ultimately built a site that is strategically goal-focused, social media enabled and built with the right tools to efficiently manage the site on an ongoing basis. From a consumer perspective, there are clear calls to action to enable site visitors to get relevant information and easily make online purchases, while still having the option to find local or international retailers.

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